MOBILE MARKETING IS RIPE WITH OPPORTUNITIES

My 4th of July mobile marketing challenge was a huge success. People participating found mobile marketing happening and were so excited to be focusing on the opportunities in mobile. Interestingly, it seems that the opportunities are what we found the most.

My specific results for the challenge (which was to keep track of every mobile marketing encounter over the weekend) included only two text message coupons. One from Arby’s which arrived on my phone on the 4th of July. I was unable to redeem it that day since I was in a small mountain town that did not have an Arby’s. The other was my free movie coupon from Redbox which came to me on Monday morning before I left for home, so I am counting it..... READ MORE